1) There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.
2) Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper-printing presses, delivery trucks — isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print and sales still dwarf their online and mobile counterparts, revenue from print is still declining.
3) Overhead may be high and circulation lower, but risking to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Pere.
4) Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about do, it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”
5) Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? “I wouldn’t pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.”
6) The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you are overpaying for print, you could feel like you were helping,” Peretti said, “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year — more than twice as much as a digital-only subscription.
7) “It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive.”
36. The New York Times is considering ending it’s print edition partly due to _____.
[A] the high cost of operation
[B] the pressure form its investors
[C] the complaints from its readers
[D] the increasing online ad sales.
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选项[A]正确。
本题考查《纽约时报》考虑停止发行纸质报纸的原因。由题干中的ending its print edition和due to定位到文章第二段。定位段提到了三个原因:一是基础设备昂贵,二是读者减少，三是收入下降。基础设备费用也属于运营成本，故本题答案为[A]。
37.Peretti suggests that.in face of the present situation, the Times should_____.
[A] seek new sources of readership
[B] end the print edition for good
[C] aim for efficient management
[D] make strategic adjustments
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选项[D]正确。
由题干中的Peretti suggests和should定位到第五段。由第五段最后一句可知,如果佩雷蒂执掌《纽约时报》,他会提高价格，把《纽约时报》的纸质版经营得更像老产品。这可以看作佩雷蒂的应对措施,该措施从公司经营角度来说是一次战略改变 ，因此[D]"作出 战略调整"符合文意,故为答案。
38.It can be inferred front Paragraphs 5 and 6 that a “legacy product” _____.
[A] will have the cost of printing reduced.
[B] is meant for the most loyal customers.
[C] helps restore the glory of former times.
[D] expands the popularity of the paper.
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选项[B]正确。
由题干定位到文章第五、六段。题干中的"legacy product"首次出现在第五段未句。由该句可知,佩雷蒂的做法是提高价格，把纸质报纸做成老产品。第六段首句紧接着对此作出解释,指出即使价格提高了,最忠诚的顾客也愿意买单。第六段第四句又提到，如果要生产纸质产品，就要面向已经痴迷于此的人，即最忠诚的顾客。由此可以推断，“老产品”是面向最忠诚的顾客的,因此答案是[B]。
39. Peretti believes that in a changing world, _____.
[A] legacy businesses are becoming outdated.
[B] cautiousness facilitates problem-solving.
[C] aggressiveness better meets challenges.
[D] traditional luxuries can stay unaffected.
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选项[C]正确。 
由题干中的a changing world 定位到文章最后一段。本段介绍了佩雷蒂面对世界变化等的态度，即积极进取比消极被动更好。因此[C]"积极进取能更好地应对挑战”符合文意,故为答案。
40 . Which of the following would be the best title of the text ?
[A] Shift to Online Newspapers All at Once
[B] Cherish the Newspaper Still in Your Hand
[C] Make Your Print Newspaper a Luxury Good
[D] Keep Your Newspaper Forever in Fashion
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选项[C]正确。
由题干内容定位到全文。通读全文可知,文章开篇(第一、二段)指出《纽约时报》因种种原因可能会停发纸质报纸，面临业务转型。之后大部分篇幅(第三至六段)则侧重于介绍佩雷蒂给《纽约时报》在转型期的建议，即把报纸价格提高，做成老产品，也就是奢侈品。第七段总结佩雷蒂在面临挑战时的积极态度。因此,[C]"让你的纸质报纸成为奢侈品”最能体现文章的大意,是最佳标题,故为答案。
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